Would Microsoft Ads pay off for you? Find out in a minute.
Answer three questions about your business and your Google Ads. You get a 30-day plan showing whether Microsoft Advertising is worth adding, how we would set it up and what results to expect to measure.
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Three answers. A clear Microsoft Ads plan.
For many businesses, Microsoft Ads brings extra customers at a lower cost per click. Your answers show whether you are one of them.
What should Microsoft Ads do for your business?
Pick the closest one.
Roughly what do you spend on Microsoft Ads each month?
A range is fine. It shapes how many campaigns make sense.
What's getting in the way right now?
We'll put this first in your plan.
Go through this plan with a specialist
A free 20-minute Google Meet call. We'll check the plan against your account and tell you what it would cost to run. Your answers come with the booking, so you won't repeat yourself.
The search network most businesses overlook.
Microsoft Advertising reaches people searching on Bing, through Microsoft Edge, Windows and partner sites. Its audience often skews older, higher-income and more business-focused, and because fewer advertisers compete, clicks frequently cost less than on Google.
We usually start by importing your best Google campaigns, then rebuild them for how Microsoft works: separate bids, its own audience options, LinkedIn profile targeting for B2B and Microsoft Shopping for online stores. Search terms are reviewed separately, because they behave differently from Google.
Our published case studies include a financial advisory firm with a 38% lower CPA than Google and a B2B software company that generated 140 demo requests a month on Microsoft Ads. Month-to-month, no setup fee.
- Lower competitionOften lower cost per click than Google.
- LinkedIn targetingJob function and industry targeting for B2B.
- Not just a copy of GoogleCampaigns adjusted to how Microsoft performs.
Microsoft Ads results
from our case studies
Rated 4.75★ across 71 reviews.
Microsoft Ads clients work with a dedicated specialist, get monthly reporting that compares results with Google and keep full account access.
Get my FREE Plan →"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations."
"We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had."
Microsoft Ads questions.
Is the plan really free?
Yes. The plan and the call are free, and there's no obligation to work with us afterwards.
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. Ads show on Bing and across Microsoft's network.
Can you just import my Google Ads campaigns?
Importing is a good starting point, but we then adjust bids, budgets, targeting and search terms, because Microsoft behaves differently.
Who does Microsoft Ads work best for?
Often B2B, professional services, finance, healthcare and businesses with older customers, but the plan looks at your situation specifically.
Is there a contract?
No. Microsoft Advertising management is month-to-month with no setup fee, whether it runs alone or alongside Google.