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A Bing Ads specialist's plan for your account.

Answer three questions and see what a Microsoft Advertising specialist would set up, change or test in the first 30 days, whether you already run Bing Ads or only Google.

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A specialist walking business owners through their advertising plan
4.7571 client reviews
Certified specialists21+ years in PPCMonth-to-month, no lock-in$0 setup fees
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Plan builder

Ask a Bing specialist what they'd do.

Your goal, spend and biggest problem give a specialist enough to plan the first month on Microsoft Ads.

What should Microsoft Ads do for your business?

Pick the closest one.

Bing Ads specialists

Specialists for the second search engine.

Most agencies treat Microsoft Advertising as an afterthought, importing Google campaigns once and leaving them to run. That leaves money on the table, because Microsoft has its own audience, its own bidding behaviour and targeting options Google does not offer.

Our Bing Ads specialists manage Microsoft accounts as accounts in their own right. They adjust bids and budgets to Microsoft's traffic, use LinkedIn profile targeting for B2B audiences, set up Microsoft Shopping for online stores and review search terms separately from Google.

You work directly with the specialist, get plain-English monthly reporting that compares Microsoft with Google, and keep full access. Month-to-month, no setup fee.

  • Managed on its ownNot a forgotten copy of Google.
  • B2B targetingLinkedIn profile data for professional audiences.
  • Side-by-side reportingMicrosoft and Google results compared.

Microsoft Ads results
from our case studies

38%Lower CPA than GoogleFinancial advisory firm
140Demo requests a monthB2B software company
2.7×More leadsFinancial advisory firm
29%Lower CPC than GoogleB2B software company
Client reviews

Rated 4.75★ across 71 reviews.

Clients work directly with a Microsoft Ads specialist, get clear monthly reporting and keep full admin access.

Get my FREE Plan →
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations."
Business Owner, United States · Google Ads
"We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had."
Marketing Director, Canada · Facebook & Google Ads
Bing Ads specialists

Specialist questions.

Is the plan really free?

Yes. The plan and the call are free, and there's no obligation to work with us afterwards.

Can you set up Bing Ads from scratch?

Yes. We can build a new account or import and rebuild from your Google campaigns.

How much budget does Microsoft Ads need?

Often less than Google, since volume and costs are lower. The plan suggests a sensible test budget.

Do you manage Google too?

Yes. Many clients run both with us, and we plan budgets across the two.

Is there a contract?

No. Your Microsoft Ads specialist works month-to-month with no setup fee, and you keep full access to the account.

Get my FREE Plan →