★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Microsoft Advertising Partner
Microsoft Bing Ads Management.
Lower CPCs. More Reach.
We manage Microsoft Advertising campaigns - Search, Shopping, and Performance Max across Bing, Yahoo, DuckDuckGo, and Copilot. Higher-intent audiences, lower competition, and click costs that are often lower than Google.
Microsoft Advertising Partner
Search & Shopping
No Lock-In
LinkedIn Audience Targeting
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
38%
Lower CPA than Google
Financial advisory firm
140
Demo requests a month
B2B software company
2.7×
More leads
Financial advisory firm
29%
Lower CPC than Google
B2B software company
The Overlooked Channel
Why Microsoft Ads Deliver More
Than Most Businesses Expect.
Microsoft Advertising is consistently underused by advertisers - which is precisely why it delivers strong results for businesses that do invest in it. The Bing search audience skews older, more affluent, and more purchase-ready than the average Google searcher. Competition is lower. Cost-per-click is often lower than for equivalent Google campaigns. And the audience includes a significant base of corporate desktop users who search on Bing by default.
As a certified Microsoft Advertising Partner, PPC Gems manages Bing Ads with the same rigour we apply to Google - keyword research, bid strategy, ad copy, Shopping feed management, Performance Max, and ongoing optimization.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Running Microsoft Ads for clients? White label Microsoft Ads management →
✓
Search Campaign ManagementKeyword research, ad copy, negative keyword lists, bid management, and Quality Score optimization across all Bing Search campaigns.
✓
Microsoft Shopping CampaignsProduct feed setup, campaign structure, and ongoing bid optimization for e-commerce businesses selling through the Microsoft Shopping network.
✓
Performance Max & AI MaxMicrosoft Performance Max campaigns across search, the Microsoft Audience Network, and Copilot placements, plus AI Max for Search - each set up with the controls needed to keep automation accountable.
✓
Audience TargetingLinkedIn profile targeting, in-market audiences, remarketing lists, and demographic layers unique to the Microsoft Advertising platform.
✓
Google Ads Import & AlignmentWe sync and adapt Google Ads campaigns to the Microsoft platform - and independently optimize them for Bing's auction dynamics.
✓
Performance ReportingClear reports covering impressions, clicks, conversions, spend, and optimization actions taken - in plain English.
Why Microsoft Ads
The Competitive Advantage Most Businesses Are Missing.
i.
Lower Cost Per Click
Microsoft Ads consistently deliver a lower average CPC than Google for comparable keywords - stretching your budget further and improving ROAS.
ii.
Unique Audience Access
The Microsoft network reaches searchers you may not be reaching on Google. LinkedIn targeting integration gives B2B advertisers unmatched professional audience precision.
iii.
Less Competition
Fewer advertisers bidding on Bing means less auction pressure, better ad positions, and stronger visibility - especially in competitive industries.
iv.
Strong B2B Performance
Microsoft's user base skews heavily toward business professionals on Windows devices. For B2B advertisers, Bing often outperforms Google on lead quality.
v.
Complementary to Google
Running Bing Ads alongside Google expands reach, reduces dependency on one platform, and captures additional high-intent traffic at lower cost.
vi.
Ideal for B2B & Professional Services
B2B companies, legal and financial services practices, and real estate businesses consistently find the Bing professional audience outperforms Google on lead quality.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimized faster than we expected. Highly reliable team."
Microsoft Ads FAQ
Questions We Get
Asked Most.
Straight answers about how we manage Microsoft Advertising. Anything else, ask us directly.
Where do Microsoft Ads appear?
Across Bing, Yahoo, DuckDuckGo and Copilot, plus the Microsoft Audience Network. That reaches searchers your Google campaigns do not.
Can you import my Google Ads campaigns?
Yes, as a starting point. We import, then adjust bids, keywords and ad copy for Microsoft's audience and settings rather than leaving an untouched copy running.
Is Microsoft Advertising worth it alongside Google?
For many businesses, yes: its audience skews towards professionals and desktop users, and competition is often lower. We test it with a controlled budget and keep it only if the numbers justify it.
Can I target by job title or company?
Yes. Microsoft Advertising offers LinkedIn profile targeting by job function, industry and company, which makes it particularly useful for B2B lead generation.
Is there a contract or setup fee?
No. Every engagement is month-to-month with no minimum term and no setup fee. Audits, builds, tracking setup and onboarding are included in the management fee.
How will I know what you are doing in my account?
You get monthly reports covering spend, conversions, cost per result and return, with a plain-English summary of what we changed and what is next. You keep full admin access to your ad account, so you can check performance at any time.
Ready to See Better PPC Results? Let's Talk.
Google Partner certified specialists. No lock-in contracts. No setup fees. No minimum spend.
Start Microsoft Ads Management.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Microsoft Advertising Partner certified
- Search and Shopping campaigns
- Transparent, plain-English reporting
- Agencies: white label Microsoft Ads available
- No lock-in, no setup fees
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should Microsoft Ads do for your business?
Question 2 of 3
Roughly what do you spend on Microsoft Ads each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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