★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong — especially the B2B campaigns where Bing's professional audience is a natural fit."
Microsoft Advertising Partner
Microsoft Bing Ads Management.
Lower CPCs. More Reach.
We manage Microsoft Advertising campaigns — Search and Shopping on the Bing network. Higher-intent audiences, lower competition, and CPCs typically 30–40% below Google.
Microsoft Advertising Partner
Search & Shopping
No Lock-In
LinkedIn Audience Targeting
The Overlooked Channel
Why Microsoft Ads Deliver More
Than Most Businesses Expect.
Microsoft Advertising is consistently underutilised by agencies — which is precisely why it delivers strong results for clients who do invest in it. The Bing search audience skews older, more affluent, and more purchase-ready than the average Google searcher. Competition is lower. Cost-per-click is typically 30–40% cheaper than equivalent Google campaigns. And the audience includes a significant base of corporate desktop users who search on Bing by default.
As a certified Microsoft Advertising Partner, PPC Gems manages Bing Ads with the same rigour we apply to Google — keyword research, bid strategy, ad copy, Shopping feed management, and ongoing optimisation. Everything managed with the same rigour we apply to Google.
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Search Campaign ManagementKeyword research, ad copy, negative keyword lists, bid management, and Quality Score optimisation across all Bing Search campaigns.
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Microsoft Shopping CampaignsProduct feed setup, campaign structure, and ongoing bid optimisation for e-commerce clients selling through the Microsoft Shopping network.
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Audience TargetingLinkedIn profile targeting, in-market audiences, remarketing lists, and demographic layers unique to the Microsoft Advertising platform.
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Google Ads Import & AlignmentWe sync and adapt Google Ads campaigns to the Microsoft platform — and independently optimise them for Bing's auction dynamics.
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Performance ReportingClear reports covering impressions, clicks, conversions, spend, and optimisation actions taken — branded to you if needed.
Why Microsoft Ads
The Competitive Advantage Most Businesses Are Missing.
i.
Lower Cost Per Click
Microsoft Ads consistently deliver a lower average CPC than Google for comparable keywords — stretching client budgets further and improving ROAS.
ii.
Unique Audience Access
The Bing network reaches 63 million searchers not on Google. LinkedIn targeting integration gives B2B advertisers unmatched professional audience precision.
iii.
Less Competition
Fewer advertisers bidding on Bing means less auction pressure, better ad positions, and stronger visibility — especially in competitive industries.
iv.
Strong B2B Performance
Microsoft's user base skews heavily toward business professionals on Windows devices. For B2B clients, Bing often outperforms Google on lead quality.
v.
Complementary to Google
Running Bing Ads alongside Google expands reach, reduces dependency on one platform, and captures additional high-intent traffic at lower cost.
vi.
Ideal for B2B & Professional Services
B2B companies, legal and financial services practices, and real estate businesses consistently find the Bing professional audience outperforms Google on lead quality.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it — the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
Ready to See Better PPC Results? Let\'s Talk.
Google Partner certified specialists. No lock-in contracts. No setup fees. No minimum spend.
Start Microsoft Ads Management.
Tell us about your Microsoft Advertising requirements and we'll respond within one business day.
- Microsoft Advertising Partner certified
- Search and Shopping campaigns
- Transparent reporting — branded if needed
- Agency clients: full white label available
- No lock-in, no setup fees