White Label Microsoft Ads.
Delivered Under Your Brand.
We manage your clients' Microsoft Advertising campaigns — Search, Shopping, and Performance Max across Bing, Yahoo, Copilot, and the Microsoft Audience Network — under your agency's brand. The channel most agencies skip. The one that compounds Google results.
The Channel Most Agencies
Leave on the Table.
Microsoft Advertising — Bing, Yahoo, and the Microsoft Audience Network — reaches 724 million monthly searches globally, with a professional demographic that skews older, higher-income, and more purchase-ready than Google's average audience. For clients in financial services, B2B, professional services, healthcare, and legal, Microsoft Ads often delivers a lower CPC and a higher conversion rate than Google on comparable keywords.
Most agencies skip it. Not because it doesn't work — because it requires a separate platform, separate account management, and expertise that is genuinely distinct from Google Ads even though the campaign types look similar. PPC Gems provides white label Microsoft Ads management as a standalone service or as a complement to white label Google Ads — giving your agency the ability to offer the full paid search channel mix without additional internal resource.
All delivery is fully white labelled under your agency's brand. Every deliverable, report, and communication carries your identity. PPC Gems stays completely invisible.
Full Microsoft Advertising Coverage.
Fully Managed.
Microsoft Search Campaigns
Keyword strategy, match type management, ad copy, Quality Score optimisation, bid management, and AI Max on Bing, Yahoo, DuckDuckGo, and Copilot — the full Microsoft search network.
Microsoft Shopping & Performance Max
Product feed management, Shopping, and Performance Max campaigns on the Microsoft network — often delivering lower CPCs than Google Shopping for the same product categories.
Microsoft Audience Network
Native display advertising across MSN, Outlook, Microsoft Edge, and partner sites — reaching Microsoft's professional audience outside of search.
LinkedIn Profile Targeting
A unique Microsoft Ads feature — targeting by LinkedIn job title, company, or industry within Bing Search. Particularly effective for B2B clients.
Google Ads Import & Adaptation
Intelligent import from existing Google Ads campaigns with platform-specific adjustments — bid calibration, audience differences, and ad format adaptation for Microsoft's environment.
Reporting & Optimisation
Monthly white-labelled performance reports covering impressions, clicks, CPC, conversions, and cost per conversion — delivered in your agency's branding on your schedule.
Microsoft Ads Outperforms Google
for These Client Types.
Microsoft's audience demographic makes it particularly effective for specific industries. If your clients fall here, they are leaving revenue on the table by running Google only.
Financial Services
Wealth management, insurance, mortgage, and banking clients reach an above-average professional, high-income audience on Bing. CPCs often run 20-40% below Google equivalents.
B2B & Professional Services
The LinkedIn profile targeting within Microsoft Ads is unique to the platform — reaching decision-makers by job title or company in paid search in a way Google cannot replicate.
Healthcare & Legal
Older, higher-income demographics search on Bing at higher rates. For healthcare and legal clients targeting mature, financially capable patients or clients, Microsoft is a strong complement to Google.
Home Services
The Microsoft network includes a large volume of desktop-first searches from homeowners researching service providers — a demographic that converts well for HVAC, roofing, and renovation businesses.
E-Commerce
Microsoft Shopping often delivers lower CPCs than Google Shopping for comparable products, making it a meaningful incremental revenue channel for e-commerce clients with established Google Shopping campaigns.
Travel & Hospitality
Hotel and travel searches on the Microsoft network frequently come from higher-income, business-travel-oriented users — a strong demographic for premium hospitality clients.
Add Microsoft Ads Delivery to Your Agency. Let's Talk.
Microsoft Advertising Partner certified. The channel your competitors are skipping. Under your brand.
Questions We Get
Asked Most.
Straight answers for agencies outsourcing Microsoft Advertising. Anything else, ask us directly.
Will my clients know you are involved?
No. We never contact your clients, never join client calls uninvited and never reveal our involvement. Every report and deliverable carries your agency's branding.
How does white label reporting work?
Reports are produced in your branding, with your logo, colours and name throughout, and delivered on a fixed schedule ready to forward to your client. You can add your own commentary before sending.
Can you extend my clients' Google campaigns to Microsoft?
Yes. We import and then adapt campaigns for Microsoft's audience, so your clients add reach without a copy-and-paste account.
Is it worth offering Microsoft Ads to my clients?
For many, yes: it adds searchers Google misses, especially professionals on desktop. We test with a controlled budget and keep it only if it pays back.
Is there a minimum account size or contract?
No. We work with agencies managing small local accounts and large national ones, month-to-month with no setup fees. Pricing reflects the platforms and complexity, not the size of your client.
Start White Label Microsoft Ads.
Tell us about your agency and the Microsoft Ads accounts you need managed. We will respond within one business day.
- Response within 1 business day
- No setup fees, no lock-in contracts
- Search, Shopping, and Audience Network covered
- 100% white label — invisible to your clients
