Google Ads
Home Services
HVAC Contractor Cuts CPL by 52%
Challenge: A US-based digital agency needed to improve lead quality and reduce cost per lead for an HVAC contractor client running poorly structured Google Search campaigns.
Approach: Rebuilt campaign structure around service-specific ad groups, implemented exact match keyword strategy, rewrote ad copy around seasonal demand, and configured proper call and form conversion tracking.
52%
Reduction in CPL
4.1×
Increase in conv. rate
38%
More qualified leads
Google Ads
E-Commerce — Apparel
Fashion Brand Achieves 6.8× ROAS on Shopping
Challenge: A Canadian agency's fashion e-commerce client was running inefficient Google Shopping campaigns with poor product feed quality and no campaign segmentation.
Approach: Optimised product feed titles and attributes, segmented campaigns by margin and best-sellers, implemented Smart Bidding with tROAS, and added Performance Max for new customer acquisition.
6.8×
ROAS achieved
44%
Increase in ad revenue
31%
Reduction in wasted spend
Google Ads
Legal Services
Personal Injury Law Firm Reduces CPA by 41%
Challenge: A US agency managing a personal injury law firm account faced high CPCs and a poor landing page quality score pulling down overall campaign performance.
Approach: Rewrote ad copy with strong legal-specific CTAs, rebuilt ad groups around practice areas, implemented ad scheduling around office hours, and worked with the agency on landing page recommendations.
41%
Reduction in CPA
3.2×
ROAS improvement
2.8×
Increase in contact form leads
Google Ads
B2B SaaS
SaaS Platform Doubles Trial Sign-Ups
Challenge: An Australian agency needed to scale Google Ads for a B2B SaaS client that had hit a performance plateau despite increasing budget.
Approach: Expanded keyword coverage into problem-aware and competitor terms, built a dedicated remarketing campaign for trial abandoners, and restructured bidding toward target CPA for sign-ups.
2.1×
Trial sign-up volume
28%
Lower CPA
67%
Increase in impression share
Google Ads
Dental Practice
Multi-Location Dental Chain Scales to 5 Locations
Challenge: A UK agency needed to manage Google Ads across five dental practice locations with separate budgets, geotargeting, and service-specific campaigns.
Approach: Built individual campaign structures per location, implemented radius targeting, created service-specific campaigns for high-value treatments, and set up call tracking per location.
5×
Locations managed
34%
Avg. CPL reduction
4.4×
ROAS across portfolio
Facebook Ads
E-Commerce — Beauty
Beauty Brand Achieves 7.2× ROAS on Meta
Challenge: A US agency's beauty e-commerce client was running boosted posts with no proper campaign structure, wasting budget on low-intent audiences.
Approach: Built a full-funnel Meta strategy — TOF lookalike audiences, MOF retargeting of engaged viewers, BOF cart abandonment campaigns — with creative guidance for each stage.
7.2×
ROAS on Meta
61%
Reduction in CPM
4.8×
Increase in purchase conversions
Facebook Ads
Real Estate
Real Estate Agency Generates 340 Qualified Leads
Challenge: A Canadian agency needed to generate high-quality seller and buyer leads for a real estate client in a competitive urban market.
Approach: Facebook Lead Ads with pre-filled forms for lower friction, custom audiences built from past buyer lists, and carousel ads showcasing recent listings and neighbourhood data.
340
Leads in 90 days
$18
Avg. cost per lead
52%
Lead-to-appointment rate
Facebook Ads
Fitness & Wellness
Gym Chain Reduces Member Acquisition Cost by 48%
Challenge: A fitness chain with 8 locations was spending heavily on Facebook with poor ROAS and high member acquisition costs under a previous agency.
Approach: Rebuilt audience strategy around gym proximity, introduced video-first creative for awareness, and built proper retargeting sequences for trial class sign-ups.
48%
Reduction in acquisition cost
3.9×
Return on ad spend
2.4×
Trial class bookings
Facebook Ads
Online Education
Online Course Creator Scales to $180K Monthly Revenue
Challenge: An Australian agency managing a course creator account needed to scale revenue without destroying ROAS as budgets increased.
Approach: Structured campaigns around course launch cycles, used video testimonials for social proof in mid-funnel, and implemented dynamic retargeting for checkout abandonment.
$180K
Monthly ad-driven revenue
4.6×
ROAS at scale
38%
Checkout completion rate
Facebook Ads
Home Improvement
Window & Door Company Generates 280 Install Quotes
Challenge: A US agency needed to generate home improvement installation quote requests for a window and door manufacturer in three target states.
Approach: Local awareness campaigns with radius targeting, before/after carousel creative, and lead ad forms with pre-qualification questions to filter for homeowners only.
280
Quote requests in 60 days
$24
Cost per qualified lead
41%
Quote-to-sale conversion
Amazon PPC
Consumer Electronics
Electronics Brand Cuts ACoS from 42% to 18%
Challenge: A US agency inherited an Amazon account for a consumer electronics client with an ACoS of 42% and no clear campaign structure or negative keyword management.
Approach: Rebuilt campaign architecture from scratch, implemented an aggressive negative keyword harvesting process, segmented by product margin, and shifted high-converting terms to exact match.
18%
ACoS (down from 42%)
2.8×
Attributed sales volume
$84K
Annual wasted spend eliminated
Amazon PPC
Pet Supplies
Pet Brand Grows Amazon Revenue by 240%
Challenge: A Canadian agency's pet supplies client had strong organic rankings but was missing paid visibility opportunities in their competitive category.
Approach: Layered Sponsored Products, Sponsored Brands, and Sponsored Display to capture search, browse, and competitor traffic. Introduced video Sponsored Brands for brand awareness.
240%
Revenue growth YoY
3.4×
ROAS achieved
Top 3
Category search ranking
Amazon PPC
Kitchen & Home
Kitchen Brand Launches New Product to Top 10 BSR
Challenge: A UK agency needed to build sales velocity for a new kitchen product launch on Amazon — critical for achieving organic ranking and Best Seller Rank (BSR) quickly.
Approach: Auto campaigns to identify converting search terms, aggressive exact match bids on priority keywords, and Sponsored Display retargeting to capitalise on product page traffic.
Top 10
BSR achieved in 45 days
4.1×
ROAS within 60 days
380%
Sales velocity increase
Amazon PPC
Sports & Outdoors
Outdoor Brand Scales to $2.4M Annual Ad Sales
Challenge: An Australian agency managing a large outdoor brand on Amazon needed to scale ad sales without proportionally increasing ACoS as budgets grew.
Approach: Portfolio bid management strategy, Sponsored Brand video campaigns, DSP prospecting for new customer acquisition, and seasonal budget scaling around key retail periods.
$2.4M
Annual attributed ad sales
16%
Maintained ACoS at scale
61%
New-to-brand customer rate
Amazon PPC
Health & Supplements
Supplement Brand Defends Market Share Against Competitors
Challenge: A US agency's supplement client was losing search visibility to aggressive competitor campaigns bidding on their brand and category terms.
Approach: Brand defense campaigns, competitor ASIN targeting, Sponsored Display product page takeovers, and strategic Sponsored Brand placements to own the top of search results.
94%
Brand search impression share
22%
Reduction in competitor clicks
3.8×
ROAS on brand campaigns
Microsoft Ads
Financial Services
Financial Advisor Reduces CPA by 38% on Bing
Challenge: A US agency managing a financial advisory firm wanted to diversify beyond Google Ads and test Microsoft Advertising for qualified lead generation.
Approach: Ported top-performing Google campaigns to Bing with platform-specific optimisations, leveraged LinkedIn audience targeting for professional demographics, and set up call conversion tracking.
38%
Lower CPA vs Google
$41
Average cost per lead
2.7×
Lead volume increase
Microsoft Ads
B2B Software
B2B Software Company Adds 140 Demo Requests Monthly
Challenge: A Canadian agency needed an additional paid channel for a B2B software client to supplement saturating Google Ads performance.
Approach: Microsoft Advertising launch with LinkedIn profile targeting by job title and company size, search campaigns targeting high-intent software comparison queries.
140
Demo requests per month
$62
Cost per demo request
29%
Lower CPC vs Google
Instagram Ads
Fashion E-Commerce
Luxury Fashion Brand Drives 5.4× ROAS on Instagram
Challenge: A UK agency managing a luxury fashion brand needed Instagram-specific campaign management separate from their general Meta strategy to improve performance.
Approach: Platform-native creative strategy for Instagram — feed, Stories, and Reels — with distinct audience segmentation for each placement and a structured retargeting sequence.
5.4×
ROAS on Instagram
48%
Lower CPM vs previous
3.2×
Increase in website purchases
Instagram Ads
Food & Beverage
Food Delivery Brand Grows App Installs by 310%
Challenge: An Australian agency needed to scale app install campaigns for a food delivery client who had plateaued on existing Meta campaigns.
Approach: Reels-first creative strategy with user-generated content, app install objective with value optimisation, and retargeting of lapsed users with promotional creative.
310%
Increase in app installs
$1.80
Cost per install
4.2×
Day-30 retention rate
YouTube Ads
Automotive
Car Dealership Drives 480 Test Drive Bookings
Challenge: A US agency managing a multi-franchise car dealership needed YouTube campaigns to complement their Google Search strategy and capture upper-funnel demand.
Approach: Model-specific in-stream campaigns targeting in-market automotive audiences, bumper ads for brand recall, and remarketing of website visitors who viewed specific vehicle pages.
480
Test drive bookings in 90 days
$38
Cost per booking
4.1M
Completed video views
YouTube Ads
Online Retail
Retail Brand Achieves $2.10 CPV at Scale
Challenge: A Canadian agency needed to build brand awareness and consideration for a retail client expanding into new geographic markets.
Approach: Skippable in-stream campaigns with strong opening 5-second hooks, geographic targeting to new markets, and sequential creative telling a brand story across 3 ad variations.
$2.10
Cost per completed view
68%
View-through rate
34%
Increase in branded search
Multi-Platform
E-Commerce — General
Digital Agency Scales from 6 to 18 PPC Clients
Challenge: A growing digital agency in the US was turning away PPC clients due to delivery capacity limitations — they had more demand than they could service.
Approach: Full PPC outsourcing partnership — PPC Gems took over all existing client accounts and managed new client onboarding. Agency retained all client communication and billing.
18
Client accounts managed
3×
Agency PPC revenue
100%
Client retention rate
Multi-Platform
Lead Generation
Agency Delivers Cross-Channel PPC Strategy for SaaS
Challenge: A UK agency needed to coordinate Google, Bing, and LinkedIn PPC for a B2B SaaS client with different ICPs and messaging for each platform.
Approach: Unified audience strategy across platforms with platform-specific creative and bidding. Google for intent capture, Bing for B2B professional audience, LinkedIn Ads for account-based targeting.
67%
Increase in qualified leads
$48
Blended CPA across platforms
4.1×
Overall ROAS
Google Ads
Healthcare
Medical Clinic Drives 280 New Patient Appointments
Challenge: A Canadian agency managing a multi-specialty medical clinic needed Google Ads to drive new patient appointment bookings across multiple service lines.
Approach: Service-specific campaign structure, location-based ad extensions for each clinic, call campaigns for appointment booking, and HIPAA-compliant conversion tracking setup.
280
New patient appointments monthly
$34
Cost per booked appointment
4.8×
ROAS on Google Ads
Facebook Ads
Non-Profit
Non-Profit Generates 1,240 Event Registrations
Challenge: A US agency managing a non-profit client needed to drive event registrations for an annual fundraising gala at a significantly lower cost than previous years.
Approach: Past donor custom audiences, lookalike targeting, dynamic event creative with countdown timers, and retargeting of engaged video viewers with ticket purchase CTAs.
1,240
Event registrations
$8.40
Cost per registration
62%
Below previous year cost