★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
B2B & SaaS PPC
B2B and SaaS PPC Measured on Pipeline.
We run Google Ads, Microsoft Advertising, LinkedIn and YouTube for software companies and B2B firms, with leads tracked into your CRM so spend follows pipeline, not form fills.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
A Form Fill Is Not a Customer Yet.
B2B buying is slow and involves several people. A single demo request might come from an intern doing research or a director with budget. When campaigns are judged only on cost per lead, they drift toward cheap, low-quality form fills that sales teams quickly learn to ignore.
We connect ad platforms to your CRM so campaigns are judged on qualified opportunities and revenue. Keywords and audiences that create pipeline get more budget, and the ones that only create noise are cut back, even if they look cheap.
Campaigns are built around buyer intent: competitor and category searches, problem searches, and brand protection. LinkedIn and Microsoft Advertising add company and job title targeting, and YouTube helps explain complex products before a buyer is ready to talk.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
CRM-connected reportingLeads matched to opportunities and revenue in HubSpot, Salesforce or your CRM of choice.
Job seekers and students filtered outNegative keywords and audience exclusions so budget goes on buyers.
Competitor and category campaignsWin searches from buyers comparing tools, with landing pages built for that comparison.
Long sales cycles accounted forRemarketing and offline conversion imports that credit campaigns for deals that close later.
PPC Channels
Where Business Buyers Research.
B2B buyers research across search and professional networks. These are the channels we usually combine.
Google Search
Category, problem and competitor searches from buyers actively looking for a solution.
Learn moreMicrosoft Advertising
Business audiences on desktop at lower click costs, with LinkedIn profile targeting built in.
Learn moreLinkedIn Ads
Targeting by job title, company size and industry for account-based campaigns and content offers.
YouTube Ads
Product demos and explainer videos that warm up buyers before they request a call.
Learn moreResults From Our Case Studies
Results From B2B Accounts.
These figures come from our published case studies: a B2B SaaS platform on Google Ads, a B2B software company on Microsoft Advertising and a multi-platform SaaS account.
2.1×
More trial sign-ups
B2B SaaS platform, Google Ads
140
Demo requests a month
B2B software company, Microsoft Ads
67%
More qualified leads
B2B SaaS, Google, Bing and LinkedIn
Why PPC Gems
Why B2B Teams Work With Us.
i.
Pipeline over lead count
Campaigns are judged on the opportunities sales accepts, not the volume of form fills.
ii.
Sales and marketing aligned
We agree lead definitions with your sales team, so reporting matches what they see.
iii.
Multi-platform planning
Google, Microsoft, LinkedIn and YouTube planned together around the buying journey.
iv.
Clear on what is working
Monthly reporting that shows which campaigns created pipeline and which did not.
v.
One Account Success Manager
A dedicated contact who understands your product, buyers and sales process.
vi.
Month-to-month terms
No setup fee and no annual contract to approve.
Sectors We Cover
B2B PPC by Sector.
Each B2B sector has its own buyers and sales cycle. Choose yours for a page written for that business.
SaaS Platforms
Trials and demos for product-led and sales-led software, tracked into your CRM.
View sector page →IT Services & MSPs
Managed IT and support contracts from businesses in your service area.
View sector page →Cybersecurity Companies
Security buyers reached with technical, credible campaigns across search and LinkedIn.
View sector page →Software Development Firms
Projects with real budgets for custom software, web and app agencies.
View sector page →Recruitment & Staffing
Employer clients and candidates, run as separate campaigns with separate goals.
View sector page →Logistics & Freight
Shippers and procurement teams searching for freight, warehousing and 3PL services.
View sector page →Manufacturing & Industrial
Engineers and buyers searching by part, process or capability.
View sector page →Wholesale & Distribution
Trade buyers and resellers, with consumer clicks filtered out.
View sector page →Commercial Cleaning B2B
Facility managers and offices looking for contract cleaning.
View sector page →Office Supplies & Equipment
Business buyers for supplies, printers and office equipment.
View sector page →HR & Payroll Software
HR and finance leaders comparing payroll and people platforms.
View sector page →Accounting & Finance Software
Finance teams and accountants evaluating accounting and finance tools.
View sector page →Marketing Technology (MarTech)
Marketers comparing MarTech tools, reached with competitor and category campaigns.
View sector page →Construction & Trades B2B
Contractors and builders buying materials, equipment and trade services.
View sector page →Telecommunications
Business and residential customers for internet, phone and UC services.
View sector page →B2B & SaaS FAQ
B2B & SaaS PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you connect our CRM to the ad platforms?
Yes. We set up offline conversion imports from HubSpot, Salesforce and other CRMs so Google, Microsoft and LinkedIn can see which leads became opportunities and customers.
Should we bid on competitor names?
Often, yes, with care. Competitor campaigns can bring in buyers who are already comparing tools, but they need their own budget, ads and comparison pages to work well.
Is LinkedIn worth the higher click cost?
For many B2B products it is, because targeting by job title and company size is hard to match elsewhere. We test it against search and judge it on pipeline.
How long before we see results?
Search campaigns usually produce leads within weeks. Because B2B sales cycles are long, judging pipeline and revenue takes longer, so we report on both early signals and closed deals.
Do you work with early-stage companies?
Yes. Early budgets go to the highest-intent searches first, and channels are added as data builds up and the budget allows.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Search Campaigns
"Excellent communication and results. They handled the Google to Bing migration perfectly and had campaigns optimised faster than we expected. Highly reliable team."
★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Ready for Pipeline You Can Track? Let's Talk.
A free call to review your campaigns, CRM tracking and lead quality.
Let's Grow Your Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- B2B and SaaS experience
- CRM-connected reporting
- Google, Microsoft, LinkedIn and YouTube
- Month-to-month with no setup fees
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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