E-Commerce & Retail PPC

E-Commerce PPC Built Around Profit.

We manage Google Shopping, Performance Max, Amazon Ads, Meta and Instagram for online stores and consumer brands, with spend organized by margin, stock and repeat purchases.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
Shop owner packing an online order in her boutique
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

Revenue Is Easy to Buy. Profit Takes Planning.

Most e-commerce accounts can grow revenue by spending more. The harder part is growing profit. When every product sits in one campaign with one target, ad spend drifts toward cheap bestsellers and low-margin lines, and the products that actually make money get starved.

We organize campaigns around margin, stock and product role. Hero products, new launches, clearance lines and high-margin ranges each get their own targets. Product feeds are cleaned up so titles, attributes and images help Shopping ads win the right searches.

Across channels, we plan Google, Amazon and Meta together. A customer might discover you on Instagram, check reviews on Amazon and buy through a Shopping ad, so budgets are set on blended results as well as each platform's own numbers.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Campaigns organized by marginHigh-margin, bestseller and clearance products get separate targets so spend follows profit.
Product feed improvementsTitles, attributes and images improved so more of your catalog shows for the right searches.
Google, Amazon and Meta planned togetherOne plan across marketplaces and your own store, so channels support each other.
Peak season preparationBudgets, promotions and creative ready well before holiday and sale periods.
PPC Channels

Where Shoppers Find Products.

Online shoppers move between search, marketplaces and social. These are the channels we usually combine.

Google Shopping & Performance Max

Product-level visibility for shoppers ready to buy, run from a well-structured product feed.

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Amazon Ads

Sponsored Products, Brands and Display for brands selling on Amazon, managed for ACoS and total sales.

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Meta Ads

Catalog ads, prospecting and remarketing that bring new customers and win back past buyers.

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Instagram Ads

Reels and shopping ads for visual products like fashion, beauty and home goods.

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Results From Our Case Studies

Results From E-Commerce Accounts.

These figures come from our published case studies: a fashion brand on Google Shopping, a pet supplies brand on Amazon and a beauty brand on Meta.

6.8×
ROAS on Google Shopping
Fashion e-commerce brand
240%
Amazon revenue growth
Pet supplies brand
7.2×
ROAS on Meta
Beauty e-commerce brand

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Why PPC Gems

Why Brands Work With Us.

iii.

Marketplace and store together

Amazon and your own site are planned as one business, not two separate accounts.

iv.

Creative testing on social

New ads and formats tested regularly so Meta and Instagram results do not fade.

v.

One Account Success Manager

A dedicated contact who knows your catalog, your margins and your calendar.

vi.

Month-to-month terms

No setup fee and no lock-in, so you stay because sales justify it.

Sectors We Cover

E-Commerce PPC by Category.

Each product category sells differently. Choose yours for a page written for that business.

Shopify Stores

Shopping, Performance Max and Meta for Shopify brands, with feeds and tracking checked first.

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Amazon Sellers

Sponsored ads managed for profitable growth, from launch to established catalogs.

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Fashion & Apparel

Seasonal collections, sizes and returns factored into Shopping and social campaigns.

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Beauty & Cosmetics

Product discovery on social and Shopping, with repeat purchases built in.

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Health & Supplements

Supplement campaigns written to pass health claim rules on every platform.

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Pet Supplies

Food, treats and accessories sold on Amazon and your own store, built for reorders.

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Consumer Electronics

Competitive product searches won on price, specs and stock across Google and Amazon.

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Furniture & Home Goods

High-ticket products with longer research periods, supported by remarketing.

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Sports & Outdoor

Campaigns planned around each sport's season, with off-season spend kept lean.

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Food & Beverage

Online food and drink brands growing direct sales, gifting and subscriptions.

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Baby & Children's Products

Parents reached at the right stage with products they need now.

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Jewelry & Accessories

Gifting peaks and visual products, run on Shopping, Instagram and Meta.

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Automotive Parts & Accessories

Part number and fitment searches turned into sales through accurate feeds.

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Arts, Crafts & Hobbies

Hobby supplies and kits sold to enthusiasts on Shopping and social.

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Books, Media & Entertainment

Launches, pre-orders and back catalog sales across search and social.

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Luxury & High-End Goods

Premium positioning kept intact while paid campaigns grow sales.

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Subscription Box Businesses

Subscriber growth measured on customers who stay, not first-box sign-ups.

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E-Commerce & Retail FAQ

E-Commerce PPC Questions.

Anything else, ask us directly. We reply within one business day.

Should I use Performance Max or standard Shopping?

It depends on your catalog, data and margins. Many stores run both, with standard Shopping for control over key products and Performance Max for reach. We test rather than assume.

Do you manage Amazon and Google together?

Yes. We plan both as one business, so budget goes where each product sells most profitably and campaigns on one channel do not undercut the other.

Can you help with product feed problems?

Yes. We fix disapprovals and improve titles, attributes and images in Merchant Center so more products are eligible and show for better searches.

How do you measure success?

We track purchases and revenue, then look at margin and new customer numbers where you can share them, so growth is judged on profit.

Do you work with marketplaces outside the US?

Yes. We manage Amazon Ads on the Canadian, UK, Australian and Indian marketplaces as well as the US.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★Amazon Sponsored Products

"Our Amazon account was a mess - poorly structured campaigns, high ACoS, wasted spend everywhere. PPC Gems restructured everything and cut ACoS by 40% within 90 days. Outstanding work."

Brand OwnerUnited States
★★★★★Facebook & Instagram

"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."

Marketing DirectorUnited States
★★★★★Facebook & Google Ads

"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."

Marketing DirectorCanada

Let's Grow Your Online Sales.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • E-commerce and marketplace experience
  • Feed improvements as part of the work
  • Targets set from your margins
  • Month-to-month with no setup fees
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified