PPC Management for E-Commerce & Retail.

Shopify store PPC fails most often not because of poor targeting but because of a poor Google Merchant Centre feed — products with weak titles, missing attributes, and incorrect categorisation end up in the wrong auctions and generate irrelevant clicks that drain budget without converting. We start every Shopify engagement with a feed audit and optimisation before campaigns launch, then build Performance Max and Shopping campaign structures around your highest-margin product categories, and manage the ongoing feed health that determines whether your ads appear for the right searches.

Amazon sellers who only run Sponsored Products campaigns are leaving significant revenue on the shelf — Sponsored Brands and Sponsored Display reach buyers at different stages of the purchase funnel and compound the organic ranking improvements that come from increased sales velocity. We manage the full Amazon advertising stack with ACoS targets set against actual product margin, systematically harvest keywords from auto campaigns into optimised manual structures, and track the TACoS impact that shows the real contribution of paid advertising to total Amazon revenue.

Fashion and apparel e-commerce PPC is uniquely dependent on creative quality — a strong product image on Google Shopping or a compelling lifestyle visual on Instagram outperforms any amount of bid optimisation applied to a weak creative asset. We build campaign structures that separate hero products from catalogue depth, manage seasonal buying cycle campaign calendars, and provide creative briefing guidance for Meta and Instagram campaigns that specifies the exact visual approach most likely to drive click-through in your specific category.

Beauty and cosmetics PPC competes in an environment saturated with influencer-driven brands with large Meta budgets — which means the independent brands that win on paid media are the ones with a clear differentiation story, the right audience targeting, and product-specific campaigns that match buyer intent precisely. We build skincare, haircare, and cosmetics into separate campaign structures each targeting the specific search intent and demographic for that category, and complement Search with Meta and Instagram catalogue campaigns that turn browsing behaviour into purchase intent.

Health supplement PPC runs under significant platform policy restrictions on health claims — and campaigns that push the limits of what Google and Meta permit either get disapproved or get the account suspended, often at the most commercially critical time. We build claim-compliant ad copy that communicates supplement benefits within platform policy boundaries, separate product categories with the most competitive audiences from broader supplement searches, and use detailed buyer persona targeting on Meta to reach audiences already predisposed to the health outcomes your products support.

Pet supply PPC reaches one of the most loyal and high-LTV consumer audiences in e-commerce — pet owners who find a brand they trust tend to repurchase consistently, which means acquisition CPA should be modelled against subscription or repeat purchase lifetime value, not the first transaction. We build acquisition campaigns with LTV-adjusted CPA targets for subscription-eligible products, create breed-specific and pet-type-specific audience segments on Meta that outperform generic pet owner targeting, and run Google Shopping campaigns optimised for the premium food, supplement, and accessory categories where margin supports efficient paid acquisition.

Consumer electronics PPC is a price-comparison category where the advertiser with the most accurately priced Google Shopping feed wins — but the margin compression from competing purely on price can make that win unprofitable without a deliberate strategy to capture higher-margin accessory and protection plan revenue in the same campaign ecosystem. We optimise Shopping feeds for search relevance and competitive price positioning, build brand and model-specific Search campaigns that capture buyers committed to a specific product, and structure remarketing to surface complementary products to recent purchasers.

Furniture and home goods PPC serves buyers in an extended visual research process — most furniture purchase decisions involve weeks of browsing before a specific product and retailer is chosen. We build Meta catalogue campaigns that serve products to users who have browsed similar items, complement with Google Shopping for in-market buyers searching specific product types, and structure the campaign funnel to capture buyers at both the inspiration phase on social and the active search phase on Google.

Sports and outdoor equipment PPC is defined by activity seasons that vary dramatically by region and product category — ski equipment peaks in September, cycling gear in February, water sports in April. We build activity-specific and seasonality-adjusted campaign calendars that scale budgets proactively ahead of peak demand windows rather than reactively after they've begun, use interest and participation audience targeting on Meta to reach active participants rather than casual interest audiences, and complement Google Shopping for in-market buyers with YouTube campaigns that reach buyers during the research phase for higher-ticket equipment.

DTC food and beverage relies heavily on Meta subscription campaigns and Google Shopping for one-time purchase. Subscription LTV changes the CPA calculation significantly.

Gift-season Q4 concentration demands aggressive budget scaling. Year-round safety, developmental benefit and parental trust messaging drives consideration.

Jewellery and accessories PPC competes in a category where brand perception is everything and discount-led copy can permanently damage the positioning of a quality product. We build awareness campaigns that communicate craftsmanship and provenance to cold audiences on Meta and Instagram, run Google Shopping with optimised product imagery and titles that communicate value rather than just product specifications, and time remarketing and promotional campaigns around the Valentine's Day, Mother's Day, and Christmas windows where jewellery purchase intent concentrates.

Automotive parts PPC has a structural advantage most campaigns fail to exploit — vehicle-specific fitment targeting that matches exact year, make, and model to confirmed-fit parts. When a buyer searches for a specific component for their 2019 Ford F-150, the ad that confirms fit and shows the exact part they need converts at double the rate of a generic auto parts ad. We build fitment-aware campaign structures for your highest-volume vehicle applications, separate emergency replacement searches from performance and upgrade purchase intent, and use Google Shopping with structured data that surfaces fitment confirmation directly in the product listing.

Arts, crafts, and hobby PPC reaches enthusiast audiences with strong community identity and high category involvement — which means campaigns that speak the specific language of the craft and demonstrate genuine expertise outperform generic creative supplies advertising by a wide margin. We build category-specific campaigns for your highest-margin product lines, use interest-based community targeting on Meta to reach active practitioners of the specific crafts you serve, and complement Google Shopping for in-market buyers with content-driven campaigns that position your store as a destination for enthusiasts rather than a commodity supplier.

Books, media, and entertainment PPC works best when campaigns are built around specific genre, author, or format intent rather than broad category searches — a reader searching for 'psychological thriller audiobooks' is a far more qualified prospect than someone searching for 'books online'. We build genre and format-specific campaign structures for your highest-margin product categories, use Amazon PPC for titles where marketplace visibility drives the majority of sales, and run Meta campaigns targeting reading community interest audiences with creative that surfaces specific titles to readers who match the right genre preferences.

Luxury product PPC requires the discipline to resist optimising for volume — a luxury brand's advertising should attract fewer, more qualified prospects rather than maximising click traffic. We build aspiration-led Meta and Instagram campaigns that communicate exclusivity and provenance to high-net-worth audiences, use Google Search campaigns for buyers who have already decided on a category and are selecting a specific brand, and structure remarketing with frequency caps and creative rotation that maintains premium brand perception rather than becoming intrusive.

Subscription box PPC economics are governed entirely by subscriber LTV and expected churn rate — the CPA that's profitable for a subscription with 18-month average retention is completely different from one with 6-month retention, and campaigns that don't account for this fundamental difference acquire subscribers at unsustainable cost. We model CPA targets against your specific subscription economics, build Meta acquisition campaigns optimised for subscriber value rather than first-box cost, and use trial offer and introductory pricing campaigns that reduce acquisition friction while maintaining long-term revenue expectations.