PPC Management for Home Services Businesses.

Most HVAC companies are paying $30–80 per click on Google and converting at under 10% because their campaigns treat 'emergency AC repair' the same as 'HVAC tune-up' — completely different intent, completely different bids. We separate emergency, seasonal, and maintenance campaigns with individual CPA targets, run Google Local Service Ads alongside Search for maximum SERP coverage, and build negative keyword lists that stop your budget being eaten by searches your technicians don't serve.

A burst pipe at 2am is not the same search as 'licensed electrician for bathroom remodel' — but most plumbing and electrical campaigns treat them identically and wonder why after-hours leads cost three times what morning calls do. We build emergency and scheduled work campaigns with separate bid strategies, run call-only ads for mobile emergencies, and use Local Service Ads to put your business above the standard ads for the highest-intent searches in your area.

Roofing companies that don't have campaigns pre-built before storm season hits scramble to set up ads while competitors who planned ahead are already capturing every post-storm search in the market. We build seasonal campaign libraries ready to activate at short notice, run visual Meta before/after campaigns that turn completed projects into inbound enquiries, and structure Google Search campaigns around specific services — replacements, repairs, gutters, siding — each with the CPA target that matches your actual job margin.

Residential cleaning companies that optimise their Google Ads for first-booking cost are optimising for the wrong number — a customer who books weekly is worth twelve times what the cost-per-acquisition suggests. We set CPA targets against recurring booking value, separate residential and commercial cleaning into distinct campaigns with different audiences and messaging, and use Meta lead generation to reach homeowners who haven't started searching yet.

Landscaping companies that don't launch campaigns until the phones go quiet in spring have already lost four to six weeks of the most valuable lead-generation window of the year. We build spring and fall campaign packages that activate on a predetermined schedule, separate ongoing maintenance from one-off project campaigns, and use neighbourhood-level geo-targeting on Meta to reach homeowners in the specific areas your crews are already working — reducing travel time and increasing job density.

Running a single 'pest control' Google Ads campaign is the fastest way to spend money on searches your technicians can't profitably service — rodent control in a commercial building is nothing like mosquito treatment for a backyard. We build pest-specific campaign structures where termite, bed bug, rodent, mosquito, and general pest searches each have their own ads, landing pages, and CPA targets that reflect the actual margin on each job type.

Moving companies live or die by peak season — Memorial Day weekend to Labor Day compresses over 40% of annual demand into eight weeks, and campaigns that aren't fully built and funded before May starts miss the window entirely. We structure local, long-distance, and commercial moving as separate campaigns, run urgency-driven copy that converts the searchers who need to move this weekend, and scale budgets aggressively during peak demand windows before pulling back in the off-season.

Emergency locksmith and garage door repair campaigns attract a disproportionate volume of click fraud and low-quality leads from searchers far outside your service area. We build tight geographic targeting, implement strict negative keyword protocols, and use Local Service Ads — where you pay per verified lead, not per click — to make your emergency service budget work harder than a standard Search campaign ever will.

Pool and spa businesses have two completely different revenue streams — high-ticket installation projects and recurring weekly maintenance — and running a single campaign for both wastes budget on clicks that will never convert to the job type you need. We separate installation, repair, and maintenance into distinct campaigns with different landing pages, different CTAs, and different CPA targets, and complement Google Search with Meta lifestyle campaigns that capture homeowners at the point they're planning a pool.

Home security companies competing head-to-head with ADT, Ring, and SimpliSafe on generic 'home security system' keywords are fighting a budget war they can't win. The winning strategy targets homeowners who have already rejected the big brands — searches containing 'local,' 'no contract,' and 'monitored' signal buyers who want exactly what an independent provider offers. We build campaigns that reach that audience specifically, and structure the subscription LTV into the CPA target so bids reflect the actual revenue a new customer is worth.

Painting businesses that run generic 'house painter near me' ads compete on price alone — because generic ads attract price-comparison shoppers, not quality-focused homeowners. We build project-specific campaigns for interior, exterior, cabinet, and commercial painting each with targeted copy that speaks to durability, preparation quality, and guaranteed finishes, and run Meta before/after carousel ads that show prospective clients the standard of work they can expect before they even click.

A handyman campaign running a single ad group for every job type — from hanging a TV to bathroom renovation — attracts searchers whose expectations, budgets, and job timelines are incompatible with each other. We build cluster-based campaign structures that group high-value multi-hour jobs separately from small quick-fix tasks, write ad copy that signals the job sizes you actually want, and use bid adjustments that reflect the difference in margin between a one-hour job and a two-day project.

Window replacement is an energy efficiency decision as much as a home improvement one — yet most window installation campaigns lead with style and price rather than energy savings, noise reduction, and long-term cost. We build campaigns around the decision drivers that actually move high-ticket buyers, separate replacement from new installation demand, and run extended remarketing windows of 60 to 90 days that reflect how long homeowners research before booking a quote.

Solar PPC campaigns that lead with system cost before addressing payback period, government incentives, and monthly savings get the click but rarely get the consultation — because the financial case is the reason people buy solar, and campaigns that bury it lose the prospect before the landing page does its job. We build incentive-led ad copy around current rebates and financing options, run multi-touch remarketing across the three to six month research cycle, and segment homeowners from commercial buyers with distinct campaigns for each.

Appliance repair companies running one generic campaign across refrigerators, washing machines, dishwashers, and ovens are missing the conversion data that appliance-specific campaigns provide — and more importantly, missing the opportunity to dominate 'Samsung refrigerator repair [city]' when that's the exact search the customer types. We build brand and model-specific ad groups for the highest-search-volume appliances in your area, lead with same-day availability messaging that captures emergency repair intent, and run Local Service Ads to cut CPA significantly for verified in-area bookings.