★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Legal & Professional PPC
PPC for Law Firms and Professional Services.
We manage Google Ads, Microsoft Advertising and LinkedIn for law firms, accounting practices, advisors and consultants, with campaigns judged on consultations and signed clients.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Expensive Clicks Need Careful Spending.
Legal and financial keywords are among the most expensive in paid search. A single click for an injury or divorce search can cost more than a lunch meeting, and most of those clicks never become a client. The difference between a profitable account and a costly one is usually in the detail: match types, negative keywords, ad schedules and intake tracking.
We build campaigns around practice areas and case types, not one broad budget. Each practice area gets its own keywords, ads and landing page, and we exclude the research, jobs and free-advice searches that drain legal budgets.
We also keep compliance in view. Bar association rules, financial promotion rules and platform policies all shape what ads can say, so copy and landing pages are written to stay within them while still giving prospective clients a reason to call.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Campaigns by practice areaPersonal injury, family, estate or tax work each get their own keywords, budgets and landing pages.
Intake tracking beyond the formCalls, chats and forms tracked, with signed matters fed back where your case management system allows.
Compliance built into the copyAds and pages written with professional advertising rules and platform policies in mind.
Microsoft Advertising for professional audiencesOften cheaper clicks and a strong business audience alongside Google.
PPC Channels
Where Clients Start Looking.
Most clients find professional firms through search. These are the channels we usually combine.
Google Search
High-intent searches for a lawyer, accountant or advisor, structured by practice area and location.
Learn moreMicrosoft Advertising
A professional, older audience that often converts at a lower cost than Google for legal and financial services.
Learn moreLinkedIn Ads
Reaches business owners and decision makers for corporate law, consulting and B2B accounting services.
Meta Ads
Remarketing and awareness for consumer practice areas, within each platform's rules for legal and financial ads.
Learn moreResults From Our Case Studies
Results From Professional Services Accounts.
These figures come from our published case studies: a personal injury law firm on Google Ads and a financial advisory firm on Microsoft Advertising.
41%
Lower cost per acquisition
Personal injury law firm, Google Ads
2.8×
More contact form leads
Personal injury law firm
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Firms Work With Us.
i.
Waste control on costly keywords
Tight match types and long negative keyword lists so high-cost clicks come from people who need representation or advice.
ii.
Judged on signed clients
We look past lead count to consultations booked and matters signed wherever your systems can share that.
iii.
Policy-aware copy
Ads written to pass platform review and fit professional advertising rules, without sounding generic.
iv.
Schedules that match intake
Ads run hardest when your intake team or answering service can respond quickly.
v.
One Account Success Manager
A dedicated contact who understands your practice areas and the cases you want more of.
vi.
Month-to-month terms
No setup fee and no long engagement letter to review.
Sectors We Cover
Legal & Professional PPC by Practice.
Each practice area has its own clients, costs and rules. Choose yours for a page written for that work.
Personal Injury Law Firms
Case-type campaigns for injury firms, judged on signed cases rather than raw leads.
View sector page →Family Law & Divorce
Discreet campaigns for divorce, custody and mediation clients ready to speak to a lawyer.
View sector page →Criminal Defense
Around-the-clock call campaigns for urgent defense inquiries, split by charge type.
View sector page →Immigration Law
Visa, green card and citizenship campaigns, with multilingual landing pages where you serve them.
View sector page →Estate Planning & Probate
Wills, trusts and probate inquiries from people planning ahead or handling an estate now.
View sector page →Employment Law
Employee and employer campaigns kept separate, so each reaches the clients you represent.
View sector page →Corporate & Business Law
Business owners and founders searching for formation, contracts and transaction advice.
View sector page →Accounting & Bookkeeping
Year-round bookkeeping and advisory clients, not just a rush of tax-season calls.
View sector page →Financial Advisory
Compliant campaigns that bring in consultations from people with assets to manage.
View sector page →Insurance Brokers
Quote requests by line of cover, with lead quality tracked through to bound policies.
View sector page →Mortgage & Lending
Purchase and refinance campaigns built within lending ad rules and tracked to applications.
View sector page →Tax Services
Campaigns that scale hard before deadlines and keep resolution work coming all year.
View sector page →Business Consulting
Decision makers searching for specialist advice, reached on search and LinkedIn.
View sector page →Legal & Professional FAQ
Legal & Professional PPC Questions.
Anything else, ask us directly. We reply within one business day.
Why are legal clicks so expensive?
Because a single client can be worth a great deal to a firm, competition for those searches is intense. That makes waste control, intake tracking and landing pages more important than in most industries.
Can you keep our ads within bar association rules?
We write ads and landing pages with professional advertising rules in mind and avoid claims about outcomes. Your firm keeps final approval on copy, and we adjust anything your compliance contact flags.
Do you work with financial firms that need compliance review?
Yes. We build approval steps into the process so ads and pages can be reviewed before launch, and we keep a record of what ran.
Is Microsoft Advertising worth it for professional services?
Often, yes. Its audience skews older and more professional, and click costs are frequently lower than Google, so it is usually a valuable second channel.
Can you track which leads become clients?
Yes, where your intake or case management system can share outcomes. We start with call and form tracking and add signed-client data as soon as it is available.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
Ready for More Qualified Client Inquiries? Let's Talk.
A free call to review your practice areas, keywords and intake tracking.
Let's Talk About Your Firm.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Legal and professional services experience
- Campaigns by practice area
- Compliance-aware ad copy
- Month-to-month with no setup fees
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
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