Automotive PPC

Automotive PPC That Moves Inventory.

We run Google Search, vehicle ads, Meta, YouTube and Microsoft Advertising for dealers, service centers and automotive retailers, tied to live inventory and booked appointments.

Google PartnerMonth-to-MonthNo Setup Fees

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

4.75 from 71 client reviews
Dealership consultant showing a couple a new car
Certified & Partnered
  • Google Partner
  • Meta Business Partner
  • Microsoft Advertising Partner
  • Amazon Ads Verified
  • Shopify Partner
  • Google Analytics Certified
Our Approach

Every Vehicle Has a Different Buyer.

Automotive shoppers research for weeks. They compare models, prices, trims and financing across several sites before they ever contact a dealer. Service customers are different: when a warning light comes on, they want a trusted shop nearby, today.

We build sales campaigns around your inventory, with new, used and certified vehicles in separate campaigns and ads that update as stock changes. Service, parts and collision work each get their own campaigns, schedules and landing pages.

We measure what your managers care about: test drive bookings, credit applications, calls to the service desk and parts orders. That way budget moves toward the vehicles and services that bring people to the lot or the bay.

20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation

Inventory-driven campaignsAds that follow your live stock, so you are not paying for vehicles that have sold.
Sales and service kept separateDifferent customers, different budgets, different landing pages.
Video for model launchesYouTube campaigns that put new models and walkarounds in front of in-market shoppers.
Bookings and calls trackedTest drives, service appointments and calls tied back to the campaigns that drove them.
PPC Channels

Where Drivers Shop and Search.

Vehicle and service searches happen across search, social and video. These are the channels we usually combine.

Google Search & Vehicle Ads

Make, model and service searches, with vehicle listings where they are available for your market.

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Meta Ads

Inventory and offer campaigns shown to in-market shoppers within the platform's automotive rules.

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YouTube Ads

Walkarounds, model launches and dealership videos that drive test drive bookings.

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Microsoft Advertising

Extra reach for sales and service searches at lower click costs.

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Results From Our Case Studies

Results From Automotive Accounts.

These figures come from our published case study of a multi-franchise dealership's YouTube campaigns.

480
Test drive bookings in 90 days
Multi-franchise dealership, YouTube
$38
Cost per test drive booking
Car dealership, YouTube

See all case studies

Why PPC Gems

Why Dealers and Shops Work With Us.

iii.

Video that sells vehicles

YouTube used for real bookings, not just views.

iv.

Clear reporting for managers

Bookings, calls and applications by campaign, in plain language.

v.

One Account Success Manager

A dedicated contact who understands your brands and your departments.

vi.

Month-to-month terms

No setup fee and no lock-in, so budgets can follow sales events.

Sectors We Cover

Automotive PPC by Business.

Each automotive business sells and services differently. Choose yours for a page written for that work.

Automotive FAQ

Automotive PPC Questions.

Anything else, ask us directly. We reply within one business day.

Can ads update when vehicles sell?

Yes. We connect your inventory feed so ads reflect what is in stock, and sold vehicles stop showing.

Should service have its own budget?

Yes. Service customers search differently and convert differently, so separate campaigns stop sales from absorbing the whole budget.

Can you promote sales events and model-year clearances?

Yes. Sales events and clearance campaigns run for a set window with their own budget, then switch off when the event ends.

Does YouTube really bring in buyers?

It can. In our published dealership case study, YouTube campaigns drove test drive bookings at a tracked cost per booking.

Can you manage a dealer group?

Yes. Each rooftop gets its own campaigns and budget, with group-level reporting.

Client Feedback

Rated 4.75★ Across 71 Reviews.

★★★★★Google Ads

"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."

Business OwnerUnited States
★★★★★GMB + Google Ads

"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."

Business OwnerCanada
★★★★★Google & YouTube

"We'd been hesitant to invest in YouTube Ads because we lacked in-house expertise. PPC Gems made it possible - they handle everything and the results speak for themselves."

Business OwnerCanada

Let's Move More Inventory.

Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.

  • Dealer and service center experience
  • Inventory-driven campaigns
  • Bookings and calls tracked
  • Month-to-month with no setup fees
  • Replies within one business day

Pick a time for your free strategy callBuild your free 30-day plan

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Certified & Partnered
Google Partner Meta Business Partner Microsoft Advertising Partner Amazon Ads Verified Shopify Partner Google Analytics Certified