★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
Melbourne, Victoria
Melbourne PPC for Brands With Taste.
Paid search and social for Melbourne businesses from the CBD, Fitzroy and South Yarra to Richmond, the Bayside suburbs, the Eastern suburbs and the west: online retailers, hospitality, tech companies and local businesses.
Google PartnerMonth-to-MonthNo Setup FeesReplies Within 1 Business Day
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
The Melbourne Market
Culture, Coffee and Commerce.
Melbourne has a reputation for design, food and culture, and that shows in its business community. Fashion, homewares, beauty and food brands are strongly represented, and many sell nationwide online. Customers here are discerning, and ads that look generic tend to be ignored.
The city is also a major centre for tech, healthcare, education and manufacturing, with a growing start-up scene and a large base of B2B suppliers. International students and big events, from tennis to the Grand Prix, bring seasonal swings for hospitality and services.
Melbourne's suburbs stretch a long way, and the inner north, Bayside, the east and the growth corridors of the west and south east each behave differently. We build campaigns around those differences, with honest tracking and month-to-month terms.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Creative-led e-commerce
For fashion and lifestyle brands, we plan creative angles on Meta and Instagram as carefully as Shopping structure, testing regularly so performance does not fade.
Brand-first creativeAds that match the standard Melbourne shoppers expect.
Suburb-level targetingInner city, Bayside and growth corridors handled separately.
Prompt repliesWithin one business day, often the same day.
Who We Work With
Melbourne Businesses We Help.
Four kinds of Melbourne business.
Local businesses and hospitality
Tradies, clinics, cafes and restaurants. Suburb targeting and event-aware budgets.
Local and multi-location PPCFashion and e-commerce brands
Fashion, homewares and food brands selling Australia-wide. Shopping, Meta and Instagram.
E-commerce PPCB2B and manufacturing
Manufacturers, distributors and professional firms. Technical search and LinkedIn.
B2B PPCIndustries
Melbourne Sectors We Serve.
Sectors we manage across Greater Melbourne.
Fashion & E-Commerce
Apparel, homewares and food brands selling online.
Fashion & Apparel · Furniture & Home Goods · Food & Beverage
E-Commerce & Retail PPCHospitality & Events
Cafes, restaurants, bars and event venues.
Restaurants & Cafes · Bars & Nightlife · Wedding & Event Planning
Hospitality, Travel & Events PPCB2B & SaaS
Software, manufacturing and IT companies.
SaaS Platforms · Manufacturing & Industrial · Software Development Firms
B2B & SaaS PPCEducation
Colleges, English schools and training providers.
Universities & Colleges · Language Learning · Trade & Vocational Schools
Education PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesPlatforms
Channels for Melbourne.
Facebook & Instagram Ads
Facebook and Instagram for Fitzroy fashion and inner-city hospitality.
Learn moreMelbourne FAQ
Melbourne PPC Questions.
Anything else, ask us directly. We reply within one business day.
Do you work with Melbourne fashion brands?
Yes. We manage Shopping, Meta and Instagram for fashion and lifestyle brands, with creative testing built in.
Can you plan around events like the tennis or Grand Prix?
Yes. Hospitality campaigns are scaled up around major events and adjusted afterwards.
Do you cover the outer suburbs?
Yes. We target any part of Greater Melbourne you serve, including growth corridors.
Can you help Melbourne hospitality venues fill midweek?
Yes. We schedule offers and budgets for quieter nights and target nearby audiences who are likely to book.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google & Facebook Ads
"Results improved measurably after switching to PPC Gems. Better campaign structure, cleaner tracking, stronger ROAS - and the communication is excellent throughout."
★★★★★Amazon PPC
"Knowledgeable, hard-working, and readily available. Excellent communication skills. They helped us achieve a strong brand presence and a low ACoS on Amazon. Look forward to working with them again."
Across Australia we also work with businesses in Sydney, Adelaide, Hobart and Canberra.
Ready to Grow in Melbourne? Let's Talk.
Creative-led e-commerce, B2B and local campaigns. Month-to-month.
Let's Talk Melbourne PPC.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- Fashion e-commerce, hospitality, B2B and SaaS experience
- Calls booked in AEST/AEDT
- No setup fees and no lock-in contract
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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