"We've worked with PPC Gems for several years. What keeps us coming back is consistent quality, honest communication, and results that hold up over time. Genuinely reliable."
New York PPC for the Most Expensive Clicks in America.
Google Ads, Meta and Microsoft Ads for New York businesses, from Brooklyn contractors and Manhattan law firms to DTC brands in SoHo and SaaS teams in the Flatiron, run by a specialist who knows your account.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Five Boroughs, Five Different Markets.
New York rewards precision and punishes waste. A single campaign targeting the whole city lets Manhattan search volume swallow the budget while Queens, the Bronx and Staten Island go underserved. Commuters search on phones between stops, office buyers research on desktops in Midtown, and online shoppers across the metro compare five tabs before they buy.
We build around those differences. Service businesses get borough and neighborhood targeting with ads scheduled to the hours they can answer. E-commerce brands get Shopping and Meta campaigns tuned to margin rather than raw revenue. B2B and SaaS companies get keyword themes that reach decision-makers and filter out students, job seekers and competitors doing research.
Because clicks here cost more than almost anywhere, small structural gains add up fast. Tighter match types, sharper negatives and landing pages that answer objections can change what a lead costs without spending a dollar more.
Book my FREE Strategy CallBuild my free 30-day plan20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Where New York budgets usually go missing
Citywide targeting for a business that only serves two boroughs, broad match left unattended, and brand searches being paid for twice through Performance Max. We fix those first, then scale.
From Storefronts to Software.
New York is home to every kind of business. These are the four we run campaigns for most.
Local service firms
Contractors, clinics, salons and law practices serving a few neighborhoods. Tight geo-targeting and call tracking so every lead is one you can serve.
Local and multi-location PPCDTC and e-commerce brands
Fashion, beauty and lifestyle brands selling nationwide from New York. Shopping, Performance Max and Meta built around margin and repeat customers.
E-commerce PPCB2B and professional services
Agencies, consultancies, financial and legal firms selling to other businesses. Search, Microsoft Ads and LinkedIn aimed at the people who sign off budgets.
B2B PPCSaaS and fintech
Software and fintech companies competing for demos in a crowded market. Competitor, category and problem-aware campaigns with remarketing through long cycles.
SaaS PPCNew York Sectors We Work In.
A selection of the industries we manage campaigns for across the city.
Legal & Financial
Some of the costliest keywords anywhere. Precise match types and trust-first landing pages for firms that cannot afford wasted clicks.
Personal Injury Law Firms · Immigration Law · Financial Advisory
Legal & Professional PPCE-Commerce & Retail
New York fashion, beauty and jewelry brands selling online, with campaigns split by product margin.
Fashion & Apparel · Beauty & Cosmetics · Luxury & High-End Goods
E-Commerce & Retail PPCB2B & SaaS
Software, fintech and IT firms with long buying cycles and high-value demos.
SaaS Platforms · Cybersecurity Companies · Marketing Technology (MarTech)
B2B & SaaS PPCHealthcare & Wellness
Private practices and clinics competing with major hospital systems for local patients.
Dental Practices · Medical Aesthetics · Mental Health & Therapy
Healthcare & Wellness PPCReal Estate & Construction
Brokerages, developers and renovation firms in a market where every lead is worth a lot.
Luxury Real Estate · Renovation & Remodeling · Property Management
Real Estate & Construction PPCAll Industries We Serve
Ten industry groups and more than a hundred specialist sectors, each with its own approach to targeting, tracking and landing pages.
View all industriesChannels Matched to New York Buyers.
Channel choice follows your goals and your customers, not a default package.
Google Ads
Search, Shopping and Performance Max for local leads and online sales across the five boroughs and beyond.
Learn moreFacebook & Instagram Ads
Facebook and Instagram for brand-led retail, local offers and remarketing to engaged visitors.
Learn moreMicrosoft Advertising
Microsoft Advertising for office-based professional and B2B buyers, often at lower click costs than Google.
Learn moreAmazon PPC
Sponsored ads for New York brands selling through Amazon as well as their own store.
Learn moreFull PPC Management
One specialist managing every channel as a single plan with one report.
Learn moreNew York PPC Questions.
Anything else, ask us directly. We reply within one business day.
Are New York clicks really that expensive?
In legal, finance, healthcare and real estate, New York clicks are among the priciest in the country. That is exactly why structure matters: tighter targeting and better landing pages lower the cost of each lead without lowering your visibility.
Can you target specific boroughs or neighborhoods?
Yes. We target by borough, ZIP code or radius and exclude areas you do not serve. Many clients see a quick improvement just from this.
Do you work with New York e-commerce and SaaS companies?
Yes. We run Shopping, Performance Max, Meta and Amazon for online brands, and Search, Microsoft Ads and LinkedIn for B2B and software companies.
What does it cost to work with you?
Pricing depends on the platforms and the size of the account. There is no setup fee, no minimum ad spend and no contract. We quote exactly on the strategy call.
Rated 4.75★ Across 71 Reviews.
"Our Amazon account was a mess - poorly structured campaigns, high ACoS, wasted spend everywhere. PPC Gems restructured everything and cut ACoS by 40% within 90 days. Outstanding work."
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
In the Northeast we also work with businesses in Boston, Baltimore, Hartford and Buffalo.
Ready to Make Every New York Click Count? Let's Talk.
Borough-level targeting, honest tracking and a reply within one business day.
Let's Talk About Your New York Growth.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- A dedicated Account Success Manager
- Local, e-commerce, B2B and SaaS experience
- Calls booked in Eastern Time
- No setup fees and no lock-in contract
- You keep full admin access to your ad accounts
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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